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Building Connections In Your Community Should Be On Top of Your Marketing Tactics

The community surrounding your business exists in the real world as well as online. Duh, right? I think too often we get caught up in what we’re doing online that real life connections fall to the wayside. The following is a list of tactics you can start using today to improve your local presence andContinue reading

“I want to do some digital marketing but don’t know what I need, who to work with, and have a trust issue with my limited knowledge of it.”

Recently, I had a chance to talk with a wonderful entrepreneur who has been running a floral business that she saved two years ago. After going through some issues with finding the right creative employees and trying to change the image of a shop that has existed since the 40’s, the owner knew she neededContinue reading

What Nicki Minaj & Travis Scott Beef Means for Your Marketing Strategy

When you love data and music as I much as I do, you end up spending a ridiculous amount of time analyzing the Billboard charts. Fortunately, I have a friend who indulges me in this bad habit and regularly spend hours discussing why certain artists are flopping and/or hitting. So, of course we’ve been talkingContinue reading

The Entrepreneur’s Misguided Love Affair With Marketing

I love marketing. I chose my college major in 2005 and never looked back. For the last thirteen years, I’ve helped businesses study, target, and message to their audiences. I’ve driven millions of dollars in revenue for my clients and I 100% believe in the power of a well executed marketing campaign. HOWEVER…you knew thisContinue reading

What Businesses Can Learn From Live Comedy

We’re currently working on a State of the Industry Report for Live Comedy and, as always when we conduct in-depth research, we uncover insights that apply across industries. As part of our research, we did a bit of social listening across a sampling of popular comedy clubs to identify majorContinue reading

How About.com Kept Their Business Relevant, No Matter The Cost

In this episode of the podcast Problem Solvers by Entrepreneur, About.com explains how they bounced back from a massive loss of viewers.  Their business hadn’t maintained relevancy and despite their authority with Google search results, people just weren’t visiting like they used to.  This caused About to take a hard look at who they were,Continue reading

12 Tips for Choosing a Location for Your Small to Medium Sized Business

Brick-And-mortar stores are in a very interesting position. As we mentioned in our post Transitioning from Retail Stores to Retail Experiences – The Store of the Future, business districts have gone from main streets, to strip malls, to malls, and now it’s a whole new world with additions such as the Internet and outlets. ThisContinue reading

Addressing Some Issues With Men’s Big & Tall Clothing Stores

Large men, put your hands up! Keep your hand up if you’ve had difficulty shopping for complete outfits. Wow, see? Look at all of those hands. Don’t worry, I’m right there with you. As somebody who struggles with weight fluctuation, and is around 5’8” on a good day, finding clothes that I like and thatContinue reading

Cardboard Accessories & Products that Complement Technology

Everything around us is exciting right now and nobody is talking about it. Boxes are transforming. Cardboard is IN. Cardboard for your gadgets, cardboard for crafts, cardboard for some fun, cardboard for, uhh, boxes. You may remember cardboard primarily from it’s staring role with General Mills cereal products and all of those Amazon boxes thatContinue reading

Customer Impact and Response to Toys “R” Us Stores Closing

The toy industry is in a tizzy with the liquidation of all Toys “R” Us (TRU) and Babies “R” Us operations in the United States. Over the years, retailers like Amazon and Walmart have taken more than their fair share of the toy market but there is still a placeContinue reading