How About.com Kept Their Business Relevant, No Matter The Cost
In this episode of the podcast Problem Solvers by Entrepreneur, About.com explains how they bounced back from a massive loss of viewers. Their business hadn’t maintained relevancy and despite their authority with Google search results, people just weren’t visiting like they used to. This caused About to take a hard look at who they were, what they stood for, and how they will go about building a stable future. We recommend you have a listen. Even though you don’t have hundreds of thousands of pages on your website, it’s a good lesson in positioning your company customer-first.